AFAIK having the KW in the domain name is better, because it's closer to the beginning of the URL. Read that somewhere, would have to do a search to confirm that tho. It's about Keyword prominence, maybe you'll find something about that.
I target 1 Keyword per page. Density around 7%. On the index page I try for 3 KWs, density 3-5%. For the title I look that the targeted KW is at the beginning and in the description I mix up KW and smiliar keyphrases in a natural sounding way.
I'm doing pretty well like this. Your experience...
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