I love getting spam from SEOs working for legit or semi-legit websites.
Step 1.) Contact their client(s)
Step 2.) Report Spam
Step 3.) Warn their client about various legal issues their running into
Step 4.) Pitch client for whitehat services
Step 5.) Profit
I would put article writing first. Then after you have a base, go for directory submissions, then web 2.0, with a smattering of blog comments in there somewhere.
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