Recent content by LUONG VAN VIET

The split you're seeing between larger and smaller accounts is exactly right, and the breakeven point I've found is around 30-50 conversions per month in a single campaign before automated bidding starts reliably outperforming manual. below that threshold, tCPA has too little signal to work...

The short answer is smart bidding. When you pause a campaign, Google doesn't freeze the model the data starts going stale. Competitor landscape shifts, seasonal signals change, user behavior patterns drift. When you relaunch, the algorithm has to re-learn from scratch against a different...

Yes, but I wait at least 4-6 weeks before touching it. the mistake I see most often is people pulling hourly data after 2 weeks and making bid adjustments on a sample size that's too small to be reliable. one bad Monday morning skews the whole picture and you end up suppressing a time slot that...

Offer selection and margin math before touching the campaign setup. Most beginners spend hours on keyword research and ad copy for an offer that was never going to work with paid traffic in the first place. The question you need to answer before anything else: does the commission structure...

Depends entirely on what you're promoting and how patient you are with capital. for affiliate marketing, PPC wins for me but the math only works if your offer structure supports paid traffic. I run Google Ads on SaaS affiliate programs with recurring commissions. The moment a conversion keeps...

Had one running for about 4 months on a SaaS affiliate offer brand keyword campaign, $0.06 average CPC, converting consistently. Paused it to test a different offer thinking I'd come back to it in 2 weeks. came back 3 weeks later and the account was in a different state. Same keywords, same...

Running both right now so can share actual numbers rather than theory. High-ticket single payout: faster feedback loop, you know within 2-3 weeks if a campaign is working. The problem is when a program closes and they do close you lose the revenue stream overnight. Had this happen with HeyGen...

Different angle from most answers here the cheapest, highest quality clicks I've found are brand keyword bids on Google Search for SaaS tools that don't defend their own brand terms. when a company isn't bidding on their own name, you become the only bidder. Google has no one to compete...

Google Ads affiliate with brand keyword bidding on SaaS tools. The logic when you have almost no budget: bid on brand terms for software with affiliate programs that nobody else is targeting. Most small SaaS companies don't run their own brand campaigns, so you're the only bidder. when I started...

Honestly yeah, probably in violation of their TOS on the brand side. i'm aware of the risk if they audit and clawback the commissions I'll take the hit. at the current volume it's a calculated bet. The data is real either way. Just sharing what's working until it stops working.

*Update — adding EverBee to the program lineup* Since a few people asked what I'm running after HeyGen closed their program in June, here's the next one worth sharing data on. EverBee — Etsy product research tool, 30% recurring commission for 12 months. Two accounts running this, combined...

Your two-tier setup (master list + category-specific) is the right structure. The question is what goes where, and most people get this wrong. Master list should stay lean obvious intent mismatches that apply universally regardless of niche. "Free", "jobs", "salary", "tutorial", "what is"...

The chain suspension point in the original post is the exact reason I moved away from shared agency setups and built dedicated MCC structures instead. When you're inside an agency's MCC, you have zero visibility into what the other accounts in that structure are doing. One user on the same...

Two lessons that cost me real money before they clicked. First one: switching to Smart Bidding before the account had enough data. I moved campaigns to tCPA when they had maybe 10-15 conversions in the past 30 days. Delivery tanked, CPA spiked, I assumed the strategy didn't work and switched...

Shechkov's answer covers the logic well. I'll add the practical side from running a lot of campaigns simultaneously. your instinct is correct — don't consolidate when margins differ. Here's the reason it breaks in practice: when you put high-margin and low-margin categories in the same...