I think keyword stuffing is one thing which not working like before. Few years ago people was putting same keyword many times and getting ranking, but now Google understand content better.
I do not think it is shaddow bann. sometimes after big changes like currency or a new account, the system needs time to understand your traffic and optimize.
Tiktok is good for reaching new people, but youtube can bring better quality traffic. I would test both with a small budget and see which one gives better results.
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