It's a bit of both, actually. Social media activity is generally considered an indirect ranking factor, not a direct one that Google's algorithm uses like keywords or backlinks. Its main job is to drive a bunch of traffic to your site. More importantly, that traffic can turn into real SEO gold –...
Yeah, you absolutely still build backlinks even with pure White Hat SEO. Think of it like this: amazing content and topical authority are your foundation, but backlinks are the votes of confidence that tell Google your site is truly legit and popular. You don't chase them; you earn them...
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