Recent content by LucidMarketing

I'm not clear if you've done PPC before but if you have, there's really nothing different in B2B. Those doing the searching are human beings so if you have experience in the B2C world and have had success there, do the same for your employer. On the other hand, if you've never done PPC...

Clearly see a difference how? I'm not interested in opinions or conjecture. I could say the same thing: none of the "old" accounts (whatever you think is old or how old it needs to be) I've managed ever got suspended. But they shouldn't since I'm hired as an expert and I should avoid those...

Sorry you feel that way. For the record, I've been using Adwords since the beginning in 2002, first for myself and a couple years later offering my expertise to others. I've helped over 200 clients since then. PPC is now my business and that's what I do all day. So I say I have experience and...

The age of your account has nothing to do with whether you will get suspended or not. Following policies does.

Follow all rules and policies.

Thanks for making me laugh. My feelings exactly. I'm stealing this line from you. There is a lot of misinformation in the OP's post. Basically what it comes down to is to know, understand and follow their policies. The OP is correct that they won't help you. Not because they can't but because...

Have you done this? I think not because what you are describing is a bridge page and they don't allow that.

As with others, I've never seen or heard of this message before and that's in 15 years of doing Google Ads. Of course, I don't often do something that will generate any message and the system is ever changing and evolving so it could be something new. First thing that comes to mind given the...

CTR without context is meaningless. A 1% CTR may be good in some cases and bad in others. We don't know his average position, if he is talking strictly a search campaign or if he is mixing a display campaign in there or if he's targeting partners as well. This is what I said earlier, not to...

A handful of clicks (or impressions or conversions) is not going to tell you anything. It's not statistically significant thus making comparisons as you are doing meaningless, certainly not a whole week to one day.

A little knowledge by clients is a good thing in general. It makes it easier to explain things. But you hire me for a reason, because I can do a better job or just to take this task off your hands. If a client thinks they can do better, then so be it. It's too much hassle to deal with a client...

I have a client where I send paid traffic to their articles (he sells Scrum and Agile courses, $1K+, not consumer stuff). The idea is to get his name out there and hopefully, eventually, some will sign up for a course if they pursue further. He does this by collecting emails and providing some...

Web design is competitive. You will likely pay $10 a click, especially since you never did PPC before, but if you don't mind that (you shouldn't as one client can be worth thousands) then do it. I suggest start local first, get your feet wet and prove that you can convert that paid traffic...

>> I found two keywords groups on which there is no competition at all. There are 0 lawyers advertizing on them. That is highly unlikely. But let's assume that's the case. First scenario which is more probable is that someone, sometime, somewhere has used those keywords. The system uses that...

First, you seem to be thinking there's a corrallation between spend and or CPC and sales. There is not. Your landing page will be by far the main determining factor of what your conversion rate will be and hence what your cost per sale will be. This is regardless of how much you spend. It's...