Hi, Michael here.
I have
10+ years of hands-on experience in SEO and Digital Marketing, covering On-Page SEO, Off-Page SEO, Technical SEO, Content Strategy, Link Building, and AI Search.
Over the years, I’ve worked with
affiliate sites, SaaS, eCommerce, local businesses, iGaming, and other competitive niches, helping websites improve organic visibility, rankings, authority, and long-term search growth.
I don’t believe SEO is simply about building more links or chasing DR/DA. A strong campaign starts with understanding the website, competition, search intent, content, existing authority, and what is actually holding the site back.
My approach is simple:
Understand the problem → Build the right strategy → Execute consistently → Measure → Improve
I look beyond basic domain metrics and consider
topical relevance, organic traffic trends, ranking keywords, content quality, site history, link profile, placement quality, technical foundations, and the overall SEO picture.
WHAT I DO

On-Page SEO & Content Strategy

Technical SEO & Website Audits

Off-Page SEO & Link Building

Editorial Guest Posts

Niche Edits

Digital PR & Brand Mentions

Local SEO & Citations

Competitor Backlink Analysis

SEO Strategy & Campaign Planning

GEO / AEO / AI Search Optimization
HOW I WORK
I don’t believe every website needs the same SEO campaign.
A new affiliate site, an established eCommerce brand, a local business, and a competitive iGaming website can all require completely different strategies.
Before recommending a campaign, I prefer to understand the
complete SEO picture and identify where the biggest opportunities and problems are.
For link building, I look at
relevance and quality first, followed by traffic, content, placement, site history, and authority. DR/DA can be useful metrics, but they are evaluation points — not the strategy itself.
For AI Search and GEO, I focus on the
authority, content, entity, and citation signals that can help improve a brand’s visibility across emerging AI search experiences.
EXPERIENCE
10+ years in SEO & Digital Marketing
I’ve worked across multiple industries and competitive markets and have experience with both
white-hat and more aggressive SEO strategies. This gives me a practical understanding of different approaches, their potential benefits, and their risks.
I’m also involved in
SEO sales, business development, client strategy, campaign planning, and long-term account growth, so I understand SEO from both the execution and business side.
WHAT YOU CAN EXPECT

Transparent communication

Data-driven recommendations

Relevant link opportunities

Practical campaign planning

Clear reporting

No unrealistic guarantees

Strategy built around the website, not a generic package
I’d rather tell you that something
isn’t the right approach than recommend it simply because it is easy to sell.
LET’S CONNECT
Looking for help with
SEO, link building, guest posts, Off-Page SEO, or AI Search/GEO?
Feel free to
PM me here on BHW or reach me on
Telegram: @linkzo2seo.
Tell me what you’re working on, what you’re trying to achieve, and where you’re currently stuck. I’ll be happy to take a look and suggest a practical direction.