yeah, once traced a drop back to slow server response times after a hosting migration, nothing on-page or content wise changed but page speed tanked and rankings followed within weeks. wasn't even on my radar until i checked core web vitals
from what i've seen it leans more on being mentioned across multiple credible sources, not just backlinks, chatgpt seems to trust info that shows up consistently across several sites rather than just one well linked page. structured, clear content also seems to help it get pulled and summarized...
consistency over intensity honestly, i've had way better luck publishing 2 solid posts a week for a year than trying to blast out 20 in a month then going quiet, google seems to reward the steady pattern more
not the same imo, they overlap a lot but SEO's still about ranking pages, AEO's about getting picked for direct answers/snippets, GEO's specifically about showing up in AI generated responses like chatgpt or perplexity. tactics overlap (good content, structure, authority) but the end goal for...
guest posting on relevant blogs and building relationships with other site owners is the safest starting point imo, slower than other methods but zero risk of penalties, worked well for me when i was starting out too
first thing i check is whether the ranking keywords actually match buyer intent, sometimes you rank higher for terms that are informational, not commercial, so traffic goes up but nobody's ready to buy
for me it was adding last updated dates on articles. small thing but ctr from search noticeably improved, guess people trust fresher-looking content more even if the content itself barely changed
had a similar situation with a local business that had a seasonal product, only 6 weeks of actual demand per year. told them seo wouldn't ramp up in time and they'd be better off with local ads for that window, felt weird turning down work but they thanked me for it later
this matches what i've started seeing too, tracking branded search volume as a side metric on guest post campaigns now, not just referring domains. sites that mention us without even linking still seem to nudge brand searches up a bit over time
not full on prompt engineering imo, but knowing how to give good context definitely helps. i noticed way better content briefs from AI once i started feeding it actual competitor data instead of just a vague topic
topical authority honestly, built out clusters around 3-4 core topics instead of random one-off posts and the whole site's rankings became way more stable, less volatile with each core update too
verified traffic matters most to me, i got burned once buying from a marketplace that showed high DA but the sites had basically zero real visitors. transparent pricing is second, hate when they hide fees till checkout
still work but you gotta be way pickier now, checking real historic traffic and content relevance, not just DA. bought a few blind based on metrics alone last year and half of them just never recovered any rankings
usually happens when both pages have similar internal anchor text pointing at them. i'd add stronger internal links to the target page using the exact keyword, and change the other page's anchors to something slightly different so google doesn't get confused on which one to prioritize
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