Yandex is great if you want to get the most out of a small budget in its main countries. Google is the better choice if you want to run bigger ad campaigns that work anywhere in the world.
I dont stick to one platform anymore, depends on the niche. Google still works, Bing is underrated for cheaper traffic, and TikTok only if you got good creatives ready.
One hidden factor I always check is audience quality. On Instagram, if you are gaining followers from reels or broad reach, they often do not engage later.
Yeah, I had the same doubt earlier. i went with Trafficguardian and it's been working fine for me. Once you get used to the setup, it's quite manageable for regular campaigns.
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