I think it is most important that you do your research upfront on whatever SEO project you're taking on and understand the difficulty and tasks that will be necessary to build a particular site up (example: number of backlinks, number of pieces)
I found that my best way was to hire 10 people and give them an SOP for a job I wanted done. I analysed them on that first task and shortlisted the group, then for follow-on tasks to finally decide on someone that seemed to be the best.
Yes, agree with other commentators here that consistency with content creation is one of the biggest factors, and also identifying your niche and how you may be able to solve some of their pain points. Honestly, one of the biggest points is that you do resonate with your audience through your...
Yes, the algorithm is constantly changing and evolving. People are talking about their reach getting severely impacted over the last few months, with Linkedin rewarding different types of content.
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