Leon Cooper

responsible for implementing SEO and social media strategies for clients. Quickly understand and support initiatives that will contribute to the goals and success of client campaigns. Ensuring that a business' online content can be found and viewed by potential and current customers. This analyst is part of a marketing team and is an important part in the planning of the business' marketing campaign. With my technical expertise, provide insight into search engine optimization and the user experience with digital content; able to relate this information to marketing managers to help shape the marketing campaign to be more successful.

After the parameters of a marketing campaign have been established, gather data about the business' websites, blogs, social media, and e-commerce webpages to determine how visible they are to the target customer and how useful the digital resources are. If digital content is found to be lacking for the target customer, alter the content of the webpage to increase customer utility; if a webpage has low visibility, reorganizes and/or changes the content of the page to make the page more visible in search engine results.


Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific

Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects

Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

Implement link building campaigns in coordination with client SEO goals

Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

Research and administer social media tools in support of clients’ social media strategy

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

Passion for SEO and internet marketing
Outstanding ability to think creatively, and identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to clearly and effectively articulate thoughts and points
High levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational, project management and time management skills

Additionally I have a bachelor's degree in Computer Informations Systems and Entrepreneurial Marketing. Further, to ensure that the business' digital content is easily found through customer use of search engines,keep abreast of changes in the search engine optimization field and stay educated on best practices.
Birthday
April 8
Location
United States
Gender
Male
Occupation
SEO Analyst
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