Recent content by Lana Wefun

I have a new project that needs stable spending account with spending history. Do you have accounts suitable for financial?

Yes, pls check your message

Do you accept payments via Wise? I'd like to run ads in Russia in the financial sector. Do you have a suitable account?

I’ve tested both and renting from stable providers with aged history outperforms self-farmed setups almost every time. Less downtime, less replacement hassle

Facebook’s moving from targeting precision to creative pattern recognition. It’s all about how the content “feels,” not just who it reaches

I’ve seen the same results — Reels and short UGC outperform every other format. The first 3 seconds really decide everything now.

Yah, behavior patterns and consistency matter more than the origin. Stability comes from how you manage the

Clone/“workaround” strategies will be increasingly brittle. Platforms will keep improving detection and verification. Long-term opportunity belongs to teams that invest in compliance, account hygiene, high-quality creative, and owned growth stacks (first-party data + diversified channels). If...

It’s frustrating when strategy and creativity take a back seat to brute-force budgets. Would love to see more tools that level the playing field for smaller advertisers

The algo clearly relies on stable signals — and that’s why aged or trusted accounts perform way better. We’ve seen campaigns maintain steady delivery using verified BMs with prior spend history, even when testing lower budgets.

Absolutely true! The algo clearly favors consistent high spend. Once you drop below a certain daily threshold, delivery dies fast — no matter how good your creatives or CTR are

Don’t push for a fast unlock. Just focus on stable daily spend, no failed payments, and clean activity. Facebook’s system builds internal trust gradually — forcing it too early might trigger more reviews.

Good point! I also wonder if splitting the spend across multiple smaller BMs builds trust quicker than pushing all budget into one fresh account. Have you ever tested that?

Thanks for putting this together. I had a couple of accounts where the balance was stuck at threshold for weeks. Facebook holding funds at threshold is painful, especially when cashflow matters. I’ve noticed it happens more often with fresh BMs. Veteran accounts seem a bit safer.

Good share! I used to just jump straight into CBO and always wondered why results were so inconsistent. Splitting with ABO in the beginning seems way more efficient.