Recent content by LabKoos

Hey there, Been popping in and out of the this forum for a couple of years. Found a throve of info - deployed the strategies, developed a name and even launched a startup. Look forward to give back to the community.

1. Leave your assumptions on your target audience at the door. Build a campaign structure that discovers how the consumers think/act online. 2. Make sure you setup you account granularly to capture the golden ticket (cost base / profit generating keyword/interest/site). 3. Test your conversion...

It would also depend greatly on your budget. If high I would opt for a trading desk at Terminal One through MediaMath. Difficult to get a good deal with them - sometimes they recommend going through one of their resellers / partners. If you manage you can squeeze your ads on AdX Open...