Could you ask them to send the backlinks data they are building? You could do the analysis based on quality of the backlinks and decide on your own if they are worth continuing or not.
Try pasting a part of the content in Google, if your competitor shows up, you just cant use it but if nothing shows up, BOOOOOM! you've hit the jackpot. Google deindex dead websites and even if that website shows up again, you will be considered the owner of the content. However, 50% risk is...
Never heard about hyperlinks but according to me, community blog links is the best and the most effective way of link building for brand visibility and keyword rankings.
Are you looking for paid or free backlinks tool? Ahrefs.com (Paid) & Siteexplorer.info (Free) are the best backlinks data extractor tools in the industry so far.
Siteexplorer.info is another tool to get the backlinks data. If you could list down the tools you're looking alternatives for, it would be much easier for us all to help.
howtomakemoney.tumblr.com would be a good option to go with since you will be able to target your keyword specific keywords. Brand related keywords wont make much difference.
There is no such thing called 'latest 2015 link building activity' to boost your keyword rankings. I'd say editorial links & PBN (on great platforms) are effective for quick rankings if you know how to use it wisely and which platform to target which is super specific to your niche.
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