I prefer to evaluate trends over a few days instead of focusing on one metric. High frequency with a falling CTR usually means the creatives need refreshing. If CPM is climbing and conversions are dropping, the audience may be saturated. I normally test new creatives before touching the targeting.
This happens much more often than many people realize. Facebook doesn't always give the same approval results, even when two ads have completely identical setups. Factors such as account history, landing page quality, or how the system automatically assesses risk can all influence the approval...
Based on what you've described, this doesn't sound like a creative issue. It sounds more like something that requires someone with proven experience in the casino/gambling vertical. There are a lot of factors involved, and someone who has worked extensively in this niche should be able to...
If you want to grow your page faster, I'd start by publishing a strong piece of content and then support it with a modest engagement ad budget to help it reach more people.
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In my personal opinion, regarding stability and cost, I still lean towards websites. PWAs/applications may offer a better experience, but the high cost and the risk of certificate revocation remain. Ultimately, effectiveness depends more on the operating method and traffic quality than on the...
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