Udemy has tons of videos showing you exactly what to do. Just type app reskinning into the search bar and there are tons of videos that show you what to do.
Interesting, I'm curious as to how much installs this can actually bring. Facebooks ads can be a hit or miss and and you would have to make sure that you're your ROI is higher than the cost.
You can find android source codes in places like chupamobile I think or apptopia. I think doing a google search would more than likely yield satisfactory results. The problem however is that there are way more ios codes than android codes, so your choices might be limited.
Although I haven't done any apps in google play, I would suggest you learn how to reskin an app first and get it in the store first. Ranking your app for keywords and everything is much later in the process. ASO also requires a lot of testing and time so you will need to be able to get apps in...
It seems like your conversion rate is much lower than mine. I usually can get around $0.2-$0.5/ download. You should maybe try to increase the number of ads displayed. I personally find IAP comprise only a small portion of my revenue. Then again, our apps are probably in different categories.
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