Recent content by kelesan

Your airplane mode does not give you a new IP address and IG may be checking your device/session signals. If you keep verifying yourself, I would recommend working on your account/device settings.

This has happened to me before as well. It may be that Google is not quite sure about matching it to the intent, so tweaking the approach, using better examples, or even comparing with the best answers might do better than just adding links.

Time zone differences can make an impact on the reporting window rather than on the delivery itself, in particular, if the campaign uses hourly data for its execution with automatic rules applied. The best way to measure the effectiveness would be to look at several days before and after the...

Indeed, data is supposed to guide your day parting decisions. Apart from that, I would divide by GEO, device, and placement quality even before trimming down hours since, at times, a poor performing window may perform well in certain segments.

There is no more trickery at play. The majority of the old rapid tactics die quickly, so the few that remain combine good SEO practices with distributing content via Reddit, X, newsletters, and communities. Execution and testing are what really set you apart in 2026, not trying to discover the...

I measure it on movement, not measurements. If the page linked to ranks or gets impressions in the coming weeks, then it accomplished its mission even without any referral clicks. Referral clicks are great, but it’s the rankings that matter most in SEO links.

Before any changes occur in ranking I would expect to see the early signs of crawl relevance such as increased number of pages being indexed, increased impressions in GSC, and appearance of queries (even those ranking poorly at 20 80 range). When that is happening weekly, you are moving in...