I have not tried both of these out, but I would try starting off small and testing before investing too much into it. The quality of traffic and payment history seems important to me.
The reason why websites remain useful is that you control your audience and your data rather than relying on changes in algorithms. The way to go in this case is a combination: leverage social media for reach, but bring high-intent customers to your ecosystem.
I would definitely look beyond likes and comments as they are vanity metrics. A solid LinkedIn profile should be one that constantly brings relevant views, quality connections, engagement, and leads. Engagement benchmarks are highly dependent on niche and the size of the audience.
But Skyscraper still works fine; it’s just that the older formula of making it long and blasting outreach” isn’t very novel anymore. In my opinion, I would try making something truly valuable first, and then reach out to only a select few websites.,
Sure, these times of lazy outreach are officially over. Qualified leads, proper websites, and tailored offers continue to work, but you will have to be extremely picky about your outreach targets
A more comprehensive approach to topics is always going to win out in the end The low-hanging fruit of the long tail will continue to be there, but they re going to disappear quickly. When you develop depth in a cluster through proper linking, the longtails will come for free
Honesty speaking, I got the most mileage from improving old posts rather than trying to get new ones. All that was required was fixing intent and putting in internal links, which did more for traffic than any new content ever could.
To me, that means optimizing CTR for pages that are already ranking 5-15. Small changes in titles and meta tags and better search intent correlation usually yield more impact than creating more links at that point
The approach that I found to be working was to treat it as a new beginning by osting consistently for several weeks and concentrating on areas where I have already established credibility. Apparently, the platform rewards consistent contrbutions again, and updating old top-performing answers...
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