I have also experienced this last week. When I looked into the actual sales page, it was all changed. There was only a video presentation and right below an "add to cart" button without even mentioning the price. I think that was the reason.
I would also look if it is a "buyer keyword" or not when going for a low volume long tail keyword. If the traffic does not convert, then it is not worth the time. I had a hubpage that made a sale with less than 5 visits and that is no where near the first page of google (which I made for a link...
Alexa can show the top search queries of any site. Also Compete is another great site which shows the complete data of your competitors site, even the sites driving traffic to it, but you need to upgrade to Pro, which is a bit costly.
I'm not talking about the backlinks, but the actual traffic those referring sites bring, like the one shown in the google analytics "Top Traffic Sources".
Compete has the same feature, but you should be a Pro member ($499 monthly). I have searched google for any other alternative but could'nt...
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