PPC copy is new one for me. I obviously will try it. However, low search volume long tail keyword was not convenient for me. I've spent days in an efforts to fish out traffic, but without effect.
For a couple years ago I had a luck to find really low competitive niche. It was some bag's name wich for a strange reason even did not has high bids at google adwords. So point is to take new products and try to catch it.
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