Recent content by kalebzone

When comparing campaign results, how much difference comes from the software itself versus landing-page quality, analytics, traffic sources, and campaign management?

Yes, that's normal. Changing match type can drastically change which search queries are eligible, so review the search-terms report, negatives, bids and conversion quality before making any more changes.

AI content can rank, but long-term rankings are about real value, accuracy, originality, expert input, and good SEO, not whether AI had a hand.

Hi guys, I noticed something odd with one of my PPC campaigns. The network is showing around 500 clicks, but my tracking tool is showing muchh less traffic. I know the numbers may not match exactly, but this diffrence seems quite big. I am trying to figure out where the missing clicks are...