What's, usually, your optimization strategy?
May you share what you prefer to use in your Facebook ads?
1. Your bid will be optimised to get more Likes on your Page
2. Optimise for clicks
2.1 Automatically optimise my budget to get more clicks
2.2 Manually bid for clicks
3. Optimise for...
If you know the WordPress routines and hooks properly, it is an excellent framework to work.
However, if you don't code and install tons of plugins then it will be a pain. You need also good hosting machine and secure WP /wp-admin properly, otherwise you keep being attacked...
Conclusion...
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