It depends on your content quality of your content. You may have keywords have no searches, because not every tools is going to show the actual search volume. If people start searching for it you will get ranked on the top.
Ahref & SEMRush both are good in this case. To gain high quality back links your content should be link worthy. create brand new content and approach them for a link.
Fake reviews won't be identified until we do that in a wrong manner. To build trust on your business you can do this but don't do it too much.
Wise you can promote your positive reviews which are originally submitted by your customers.
One of the easiest way to be on top in YouTube, Use keyword rich title & description.
Mention the related hashtags, tag people who related to the content.
You won't bother about this thing if you have https://. You may have slight drop when you have http: domain. In my opinion it doesn't make much difference.
Analyze your competitor backlinks, try to find contacts of those publishers. This makes you to get quality links. Write brand new content and post it on those websites.
Include your targeted keyword in channel name.
Write keyword rich description for your channel.
make your descriptive title & description for all your videos.
use Hashtags & keywords.
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