Recent content by jofraarchaar

Yeah, a small paid test will give you more information than any neat profile will ever do. When they communicate well, deliver on time, and don’t over-promise, that is a good indicator.

Yeah, I think that’s basically all the SEO stuff you need. GA4 is good to know how people use your site and track conversions, but knowing how to make the data work is important.

Sure, but follower counts do not really mean a whole lot anymore. It’s reach, watch time, and engagment that seems to have more significance for promotion,

yeah, definitely check asset groups/ search themes as well as the spend breakdowns. having standard shopping ads and pmax run together will provide a cleaner benchmark when searching spends become too relaxed.

Right. Core updates don’t randomly affect healthy sites; they’re just a re-assessment of quality signals. It’s mostly accumulated debt from overzealous use of automation, poor user experience or irrelevant intent matching.

Yeah, me too. It is helpful as an initial filter, but I would be more concerned about the relevance of topics, traffic, and quality of the backlinks of the website.

Yes, both would be perfect but only if the budget permits it. This way, you can take advantage of the strengths of both approaches and need not solely depend on one.

Such keyword-rich names can be helpful, but this should not be what you pursue entirely. Look at the proximity, the main category, their service areas, and if they have more citations/backlinks than you do; all of this will quickly trump the review count.

Agreed. I would also look into whether there is any organic traffic on the website that is actually relevant to it and whether the page is indexed correctly. Sometimes, a lower DR with topical relevance beats higher metrics.

Welcome to BHW,you will come across many different perspectives over here, particularly related to SEO and paid traffic. Do check out the old topics as well because there is a lot of information hidden in them.

Have you thought about whether things like DR and DA matter anymore when it comes to selecting backlinks? Would you rather select a link from a site that is not so strong in terms of metrics but is related to your industry.

TBH, the DA20 statistic is what many sellers use as cover for their poor-quality links. I would consider the real website and its organic traffic and indexing records.

yes, a lot of sweep traffic has become increasingly difficult to monetize due to filtering by quality and fraud detection. testing offers through clean funnels and sources with compliant traffic is the way to go, IMO.