You can get a little information about the pricing too. And generally the needs and preferences, like what is considered as important according to your future customers. But it is important to check the competition too!
Ahrefs is cool.
Wordtracker has a free option for kw research.
And keep posting as @IamKing said.
As for the 4th I can also recommend Cloudflare, I use it on all my sites.
In my opinion you can use 404, but it's not compulsory.
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