Recent content by joecal

can you elaborate on "improving existing content"? are you talking about some basic onpage, like TDH? or something more sophisticated?

spamzilla is also a good place to check for spam. add it to your process

the priorities depend on the niche. if you are missing out on backlinks - fix those first. if you have a big content gap to fill in - this would be your first or second priority after backlinks. assuming that you've already fixed the tech SEO side of things. all indexation, SSR and interlinking...

Google values contextual links much more than the "link cemetery" at the bottom of each article.

i think you missed my point here. I agree that search volumes and Ahrefs Semrush etc are not always correct, but this is irrelevant to the topic. The question was about converting Discover traffic from relative to absolute numbers. And you can do it by taking the Google organic traffic share...

totally with you on this. I haven't seen the overall Discover stats, but you can easily propagate these numbers into absolute numbers by mixing it with the overall google traffic stats per country - this data is a single claude or chatgpt prompt away ;)

Google news - very small share of traffic, very few people click on the News tab. i don't recall stats, but across the GSC of every large news website that I came across during my SEO practice, Google News is like maximum 1-2% of the total pie.

sorry, i think i don't have a permission :( you can google something like clara soteras google discover stats per country moz, i am sure it will pop up.

means - the G.Discover share of total Google traffic in a particular country.

there has to be a balance between evergreen and news. also, interlinking is a major win. you have to have good category pages, category descriptions with contextual links, and news that link to evergreen and categories WITHIN the text, not programmatic interlinking blocks. If you do it manually...

yeah... that was my reaction as well when I saw this! :LOL: It is the *SHARE* of traffic, not absolute numbers. Still it's important to keep in mind if you're targeting discover. Spanish segment is killin' it. Discover is waaaay more important if you're deep into Spanish segment.

keep in mind there are a few other tech gimmicks to monitor - the size of HTML does matter. i had a case - advising a news publisher, when after migration to new platform they've lost a s*tload of discover traffic. Appeared to be the HTML size went up from ~100kb to over 1mb.... also you have...

guys keep in mind that US is not even in top 30 in Google Discover traffic... There is a bunch of research on this published every year, the top countries are surprizingly Colombia, Poland, Croatia, ... The data below is from 2024, I think in 2025 Croatia became number 1. the screenshot is from...

have you checked the behavioral factors? if content is sh*t, engagement metrics are sh*t as well. G.Discover won't pick it even if there are 100s of reddit posts.

MrApple, great! thanks for sharing! what's your sequence for a brand new content piece?