Recent content by James Wiley

Yes, Facebook ads are still effective in 2026, but I think your clients in Asia are noticing a real issue: the platform has become more expensive, and simply running the same old targeting + creative setup is much less reliable. Meta itself reported that in Q1 2026, ad impressions increased 19%...

For a new channel, I'd prioritize: Topic, Thumbnail/Title, Hook, Retention and Repeat what works. And I wouldn't obsess over subscriber count early. A small number of viewers who repeatedly watch your videos is much more valuable than a large number of inactive subscribers.

If by experience you mean what usually helps a Google Ads account get approved/verified, the biggest factor is consistency and legitimacy - not trying to make the account look established artificially. Google's current advertiser-verification process can ask for information about your...

Pinterest works a little differently from Instagram or TikTok. In 2026, it's best thought of as a visual search and discovery platform, not simply a social network. People search for ideas, save them, and often return later to act on them. How Pinterest works today 1. Search is a major part of...

Instagram is still very relevant in 2026, but it has changed significantly from the old “post a photo + hashtags + wait for likes” model. A few things stand out: Reels remain a major discovery channel. Shares are increasingly important. Original content matters. Carousels aren't dead...

Yes, Blogspot/Blogger can still be viable for SEO in 2026, but the platform itself isn't what will make a site rank. When Blogger can work well Blogger can be a reasonable choice if you're: Starting with a very small budget Testing a niche Publishing informational content Building a personal...

Yes — Google Search Autocomplete is still working in 2026. Google continues to describe Autocomplete as a Search feature that predicts queries as you type.

Proxy usage for Facebook Ads is not automatically unsafe, but it can increase account-security and verification risk depending on how it's used.

Absolutely. Organic reach does feel like a moving target in 2026 because platforms increasingly decide what users see through recommendation systems rather than simply showing posts to followers. Hootsuite notes that organic reach is harder to earn, while current platform changes continue to...

If you want to improve social media performance in 2026, focus less on posting more and more on creating content that people actually want to watch, save, share, and discuss. Current 2026 guidance consistently emphasizes clear goals, platform-specific content, authenticity, community engagement...

Top SEO trends in 2026 1. AI Overviews & AI Mode optimization 2. Original, non-commodity content matters more 3. Search is becoming multimodal 4. Brand authority and mentions are increasingly important 5. Social and video SEO are converging with traditional SEO 6. Discover is becoming more...

Avoid making several sites target the exact same audience and keywords. Give each site a distinct topical focus, audience, and value proposition. 1. Build a Keyword Map Before Publishing 2. Don't Publish Hundreds of Articles Immediately 3. Create Original Information 4. Build Internal Links...

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