Hello, If you want to increase the traffic so you must need to high-quality and valuable content and create backlinks from reputable sites to boost your domain authority. Also if you want to
promote your content on social media so it would be more engagement on the traffic.
Hello, yes there are several tools for checking backlinks, each with its own strengths but these two tool are best for checking the complete backlinks.
Ahrefs
SEMrush
You can use and try themes for an SEO services website. These should help enhance your friend's site.
SEOWP
Theme Forest
Marketing Pro
SEO Crawler
Optimize
cloudways.com
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