A few years ago, people spent a lot of time creating detailed campaign structures with many ad groups and tightly grouped keywords.
Now with automation and AI features, I see many advertisers using simpler structures.
What approach are you using currently? Do detailed structures still give...
Check your tag events and make sure AddToCart/PageVisit data is actually coming through. Then test a bigger audience window and see if delivery improves.
I am using TrustCloaker for my Tabola ads, it works well so far. Setup is easy, just paste the code in your safepage. But yeah, their support is slow so you need to setup alone, but they have docs you can use for setup.
Depends on the GEO and niche. Google usually has better quality traffic, but Yandex can be cheaper and work well in some markets. Best way is to test both with small budgets and compare actual ROI.
Yeah, faced this before. Usually tracking issues, fake/low quality traffic, or wrong attribution can cause this. I’d check analytics, conversion tracking and actual customer data first
SEO definitely gives a better long-term ROI because the traffic compounds without you paying for every single click. PPC is still worth it, but only if you need instant leads or want to test a new offer fast.
Try platforms like Microsoft Ads or Pinterest Ads. They are much cheaper than Google and Meta, but the users still have high buying intent compared to completely random, cheap traffic networks.
Masking is like putting a clean wrapper on a chocolate bar so it looks fancy, but Cloaking is showing a chocolate bar to your friends and a vegetable to your mom.;)
Mobile friendly offers like sweeptakes, app installs and free trials usually converts best. fast, simple landing pages and geo targeted traffic boost results.
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