Very time consuming and difficult if youd like to overcome a company with a team of people who already know what they are doing. Have tried to one-up many a good website, and failed for lack of resources. If you know someone very knowledgeable and very cheap you might have a chance.
Reread the question: If you just want to code, not online, and view the pages on your computer. You can use free software like TextWrangler, SublimeText2, or Brackets. These are only if you know how to code though. No free good WYSIWYG editors out there really.
Divs and tables are both part of HTML. HTML/CSS is necessary to code. If you want a WYSIWYG editor, I would just use a website service like Squarespace that allows you to drag the things you want into place.
Get a feel for what they do and how they present themselves. Our jobs as web designers is to make an online presence that reflects their real presence. This is just overall advice I suppose.
Work with blogs in your industry to cross promote. Spread your links to those who will display them well. Good content is king, this will naturally drive more people to each impression you leave on the web.
Your doing the right thing, keep it up, make sure your content is clean and non-spammy and youll get the results your looking for in a little bit of time.
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