Recent content by Hugo Stratton

Yes, that is basically right. Google tends to rank websites higher when they offer useful and well-structured content, load fast, work well on mobile, and provide a good user experience. Things like quality backlinks, proper keyword use, HTTPS security, and regular updates also help improve...

For me, it was just focusing on search intent. I stopped guessing and started checking what’s already ranking, then matched that style (guide, list, etc.) but tried to make it a bit better. Sounds simple, but it actually made a difference in impressions and rankings.

There's no fixed lifespan - it mostly comes down how well the site adapts. Blogs that rely on trends or don't update content usually fade in a couple of years.The ones that keep refreshing posts, ex[anding topics, and adjusting to SEO changes can earn for many years. Most dead blogs didn't fail...

Keep it simple in the beginning. Make sure your site is clean and easy to navigate. Then focus on publishing helpful content around low competition topics. That alone can start bringing traffic. What I've seen is that backlinks matter but they work much better once your pages are worth linking...