Reels gets attention of non followers and cta them on stories might turn them into followers or also land on dms with story replies. So both matters, create HQ reels with hook and post engaging stories.
It feels like you're in the age of 23 to 28 so I would say. Figure out what business model you can milk the long term, not short term cash and then problems arises like acc bans, model dies, etc.
Figure out the model which less likely depend on others and if depend on others, they're not...
People now know and can judge the quality, They know that they can get same information through browsing on internet and can sense the fake promises of digital products.
It happens when you don't stay in your lane and always eye on other competitors. Heard somewhere they're also going to make X an stock and crypto exchange.
Find potential clients through Gmaps, IG, FB and improve their graphics according to their style, then present them. They might impress and hire you and if not you can add it on your portfolio.
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