Recent content by Hison Agency

Meta Adds Reviews to Partnership Ads on Instagram Meta has launched a “Reviews” feature for Instagram partnership ads so brands can showcase real customer experiences right in their ads. Key points: • The review format is available in Ads Manager under “Ad Settings”. • Testimonials appear...

New Facebook Reports: Creative Freshness + Creative Mix Facebook updates are primarily a storm for the arbitrageur. But it turns out that Zucker does more than just harm. Meta has added creative analytics reports to the updated Business Suite interface. There will be two reports. Creative...

Meta Launches Cross-Channel Conversion Optimization A new feature in advertising campaigns with the "Sales" objective allows you to flexibly manage the directions of transitions for users: to the site, the application, or both options at the same time. Two modes: • Advantage Destination: The...

Why is there no funk created on the king account The Facebook storm seems to have died down. It would seem that things should be calmer. But new problems have begun. Many arbitrageurs encounter an error creating a Fan Page. And it doesn’t matter whether they have a king or autoreg. Main...

Meta Expands Facebook Page Advertising Campaigns Now businesses can drive paid traffic directly to Facebook pages, rather than just Instagram profiles as was previously the case. What's new: • Advertisers can optimize campaigns to drive traffic to Facebook pages. • You can set up promotion...

⚙️ Meta updates attribution in campaigns Conversion campaigns now have 1-day engaged-view attribution by default. What does this mean? • If a user watches your video for at least 10 seconds and then converts within 24 hours, this will be counted as a result. • The settings are hidden - you...

About the "Advertisements from multiple advertisers" feature: feel free to opt out It's ineffective, wastes your budget, and places your ad among competitors, which can cause your creative solution to not get the attention it deserves.

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⚙️ Meta has introduced automatic adjustments for advertising accounts Meta has launched a new “automatic adjustments” feature, giving the platform control over campaigns without necessarily requiring advertisers’ consent. What changes: • Automatic activation/pause of campaigns • Budget...

New Catalog Updates in Ads Manager 1️⃣ Expansion of sets • Meta can now display products in ads that are not included in the specified set. • This can reduce your cost per result, but there is a risk that the ad text will not be suitable for such products. If your ads are targeted at specific...

Meta unveiled updates for Advertising Week 2024. The main changes concern video, AI tools and partnerships with bloggers. New Facebook Video Hub: A full-screen video hub with Reels, long-form videos, and Live content. AI tools for advertising: - Adaptation of video aspect ratio for...

⚙️ Facebook Launches Graph API v21.0 and Marketing API v21.0 What's new: — Merged Image Expansion with Standard Enhancements: Image expansion will now be part of the standard enhancements suite. — WhatsApp updates: simplified authentication options and integration of local data storage...

Meta Introduces 'Growth Optimization' Feature for 'Sell' Campaigns Meta has launched a new feature for ad campaigns — incremental optimization, which helps to increase real sales growth, rather than just taking into account existing ones. This approach is based on data from ten years of tests...