If you can write well, with personality, in an engaging way, then you're still going to do well. It's easier to stand out now with everyone sounding the same.
Both work well depending on your targeting and approach. They can also work well together: find your target audience on LinkedIn, scrape their emails, send them email outreach.
Pretty much this. Provide value consistently, but not with general advice that anyone can say. Give your unique perspective from your experiences so you stand out more.
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