It's usually about what can be monetized effectively. The specific type of site isn't as important as the ability to drive visitors and convert them into revenue. Focus on the potential, not the subject matter.
Interesting project. For the WordPress vs. custom build question, if you're looking for deep control over data handling and complex matching logic, building from scratch often gives you more flexibility in the long run. WP can get messy fast with very custom data structures for something this...
That kind of info for WhatsApp is not something you'll find easily, if at all, and discussing ways to get it can quickly lead to topics that aren't allowed here. Stay safe and keep BHW rules in mind.
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