Recent content by Hauru

You need to ask yourself some questions then and look for actual reasons behind the problem. The bad news? Things are broken at the very end of the funnel, so you need to check quite a few places now. Strategy: Who is your audience? What are you trying to sell? What are they actually looking...

Hey, this is a topic that virtually keeps me awake at night! What are people looking for in creative products? For me, there's an unimaginable gap in terms of how easy it is to produce content in clear 'problem-oriented' and 'learning-oriented' niches. All kinds of strategic issues begin when...

Many thanks for sharing some of your experience, @addictedtolearning!

We all know these situations, I've tried to help out a publishing initiative for speculative fiction as a volunteer. My experience is that editors, especially, tend to be very conservative towards being conversational in social media. So, that would be mostly about looking for endorsements from...

Hey, @addictedtolearning, I've been wondering how your journey with this client played out. There's not too much around about growing fiction audiences other than generic 101 marketing stuff. Would you like to share some insights here on BHW?