It depends on the size of your site and frequency of updates. If you have a small website with 10 pages and you usually do not add new pages: a Sitemap can help but the gain is negligible. If you have a large site (+100, or +1000 pages) with new pages added daily, you need a Sitemap properly set...
You should secure a license for any 3rd party material you use. Unless it has a Creative Commons license without a non-commercial and non-derivative clause, you'll have to pay for it. That is the legal side of it, and I usually play this way. But in practice, you'll get away with using...
It is definitely a must. It can speed up indexing even for a small page (dozens of pages). For a large site (thousands of pages) you just can't live without it. It will also give you helpful statistics on Google Webmaster Tools.
Your friend is simply clueless.
I do use both, but it's not so simple. I do block the extremely spammy accounts (5 accounts with no picture, no bio and serial names are a no-go for me). If the ratio bad-to-good accounts is around 80-90%, that means I get a considerable overhead of manual work. Sometimes I get such ratios on...
I have been using both Addmefast and YouLikeHits for a while. It seems most people on BHW now prefers YouLikeHits but I do not understand this. These are the problems I found with YouLikeHits:
Interface for perfoming action is awful.
Too many people with massive amounts of YouLikeHits...
I don't know if this limit was different in the past, but now it is 2,000.
Following around 300 per day with an aged account (and tons of legit activity) after hitting 1,000 followers has been a safe value for me.
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