Recent content by GrishaV

I’m currently exploring different advertising strategies on Telegram and would love to hear from people with real experience in this space. What advertising methods have worked best for you?

If you’re looking for a brand ambassador to promote your brand on Weibo, I think this could be a very effective marketing strategy.

WeChat is actually already a mainstream social media platform, so the reach and exposure for advertising can be relatively limited. I would recommend trying RedNote (Xiaohongshu), which is a growing social media platform. I’ve personally received a lot of high-quality inquiries through it, so it...

LinkedIn, for sure. The leads are usually more targeted and professionally relevant, especially for B2B. You can identify the right decision-makers, learn about their business, and build relationships before turning the conversation into a potential deal.

Consistency. Posting regularly and actually engaging with people usually pays off more than chasing every new trend.

Paid promos in relevant Telegram channels, cross-promotions and consistent content usually work best. The key is finding channels with the right audience, not just chasing big subscriber numbers.

Very important. The right channel can make a huge difference. Even great ads won’t perform well if they’re shown to the wrong audience.

There’s no fixed timeframe. I’d usually start with a small budget and gradually scale instead of suddenly spending big. The account’s history, activity, and ad quality all matter.

I think it depends on your product. Different social media platforms have different audiences; the market also likes that.

Usually it’s not Facebook itself; it’s poor targeting, weak creatives, or expecting results too quickly. Beginners often change too many things at once instead of testing and optimizing step by step.

You could consider working with an agency to obtain older accounts with previous advertising history. These accounts generally have higher spending limits and may offer a more favorable review environment for ad creatives.

It could be something in your video that caused the reach to be limited. TikTok has very strict content moderation.

If it’s a high-tech product, there could still be a market for it.

It really depends on your product. Weibo in China is more like a celebrity and entertainment-focused platform these days, so it can be a good fit if your product is related to entertainment.

Honestly, it depends more on the niche and how competitive your keywords are. Some blogs get traffic with 10 good articles, while others need 100+.