Gaining backlinks is an ongoing process. If you don't keep it up, it can affect your DA. I'd suggest building links on other high-DA sites. Business directories are a super easy way to do this. Some great ones included https://www.hotfrog.com/, https://localist.co.nz/...
Yes it would be good practice to do so, especially if you've noticed your competitors doing it. Competitor research is the first thing I do when deciding on new SEO tactics!
I don't think you're missing something. I just don't think the bloggers know what they're doing.
In saying that, there's a big difference between 'using keywords' and 'keyword stuffing'. If it's too obvious, it defeats the purpose. Is there a chance you haven't picked them up?
Where do I start? You have so many options to increase traffic. Here are a few:
Backlink building - list your site on some high-performing online business directories
Regularly publish valuable content on your site and your social media channels
Build an email subscriber list and send useful...
What kind of posts are they? Facebook's algorithm is designed to prioritize valuable content. If your posts are perceived as too promotional or spammy, they are likely to be shown to fewer people. This could explain the low reach.
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