Recent content by Google Ranker

TikTok is giving the best ROI right now — organic reach is still strong, ads are cheaper than Meta, and short-form content converts fast if the hook is solid.

Media.net – Contextual ads, sometimes higher CPC/CPM (quality traffic helps).

Manual CPC used to dominate, but now Google really pushes PMax & smart bidding hard. I’ve seen better stability with Target CPA lately, but Search Partners traffic quality has definitely dropped — cutting them off actually improved lead quality for me. AI works, but only with tight monitoring.

Great insight — learning from others in the adult PPC space is key! Checking ads libraries and competitor creatives can definitely help improve CTR. Keep testing!

Totally agree — quality traffic matters more than clicks. A long funnel (lead magnet + nurture) feels way more sustainable than pushing hard direct buy ads these days.

Competitors may be bidding aggressively on your main keywords. Try targeting long-tail keywords—they usually cost less and convert better.