I am eager to try this service out, are these good to point direct to money site or would a 301 redirect work better? Also, how do you recommend anchors distributed for best results?
It depends how interlinked your content is, Google is not a magician to pick up orphan pages as well. Also, they may choose not to index all pages if they are not unique enough. Internal linking as well as backlinks would always be helpful.
I do not have a direct experience with the given site but can you not contact the site to verify the credibility of the review and perhaps try to take it down? Alternatively, can you not respond to the claim so visitors can see your response too?
It is always best to start slow and measure your success which you can always scale at a later date. Doing too much when not needed could be counter productive.
Point good quality backlinks to internal pages and ensure you do not over optimize, they should show up higher up in serps soon. For now, Google thinks your homepage is more relevant and popular.
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