If I were starting today, I'd combine Groups with Reels. Groups help you build trust, while Reels can bring visibility. Growing a page organically usually takes much longer
Don't focus on hacks in the beginning. Learn the fundamentals first: audience, creatives, offer, and tracking. A lot of beginners blame Facebook when the real issue is the product or the ad itself
I usually spend at least 5-7 days using the account like a normal user before touching Ads Manager. Add some friends, join a few groups, interact naturally, and don't rush into launching high budgets
In my experience, setup and creatives drive 90% of the results, but older accounts definitely have an edge. They usually have seasoned Pixels, higher spending limits, and seem to survive algorithm fluctuations much better than brand-new accounts
The most common mistakes for beginners are narrowing the audience too much, weak hooks in ad creatives, and not giving the algorithm enough budget/time to optimize
Facebook profiles do not have a built-in country-blocking toggle like Facebook pages do. However, you can bypass this limitation using advanced audience settings in Professional Mode or by adjusting your algorithm settings to stop your posts from being pushed to unwanted international audiences
Reach isn't everything. I'd rather have 10 meaningful conversations on Facebook than 10k impressions on Instagram. In my experience, FB has stronger buying intent, while IG is more about personal branding
Many advertisers forget that Meta's AI flags aggressive behavior, not just bad creatives. Broad targeting and clean BMs are highly underrated for account longevity.
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