I found a 5,000 words Kindle book from Gene but received 11,000 words!
Gene is amazing and the content is well written. I would highly recommend him to anyone!
The value you get back is absurd.
Ideally you want each page for each city and the content should be somewhat different. You don't want Google look at those pages as spam with same contents.
Google always changes. There is no for sure method that give you the same reslults everytime. In general, as long as you produce good contents, you'll rank but how long is depends on a lot of factors.
It depends on what offers you're promoting for CPA. If the end result is purchasing then you have to run a conversion campaign, since FB will show your ads to show your ads to people that most likely to make purchases through FB but it's more expensive since FB will be charging by impression...
I would test it with desktop and mobile. Buyer using mobile is getting a lot popular than desktop so make sure your pages are optimized for mobile too. Test your creative to see which ad creative get better results (clicks) by running link click campaign. Once you identify the best creative...
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