yes SEO is not dead and still drives majority of clicks/purchases. + whether you appear in AI Overview depends mainly on your SEO, the recommended companies are the companies with strongest SEO.
Getting links naturally is the best way but how do you get links naturally when no one sees your content in the first place? So yeah consider doing outreach and guest posting too. Alternatively you can post your content on social media and hope for viral post.
You can use ClaudeCode for everything, although its primary purpose is coding - it can very well be used even for marketing such as creating new pages, ads, graphic content, copies etc.
If you mean creating blogs by AI - then they usually use API LLM calls - that is probably the cheapest way to do it. If you mean the standard tools - then Ahref and Semrush are the most commonly used ones.
I have had some people who used this scripted language clearly written by AI but they were real deal, it is better to judge by looking at their email address - is it a real business email address or not
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