Attract potential visitors from related forums. Make good contributions elsewhere, so you are noticed. All the usual seo techniques are then relevant to forums too.
It depends what services you go for. Look for permanent links that would last you long enough instead of rentals and all. Guest posts, for example would not be removed if they were acquired from legit sites.
Do more to promote your brand, google places, local directories and other authority sites should be linking out to you. Do some press releases as well till Google realizes your brand does exist and its not a typing error from the part of searchers.
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