Recent content by FinyraAgency

Lead ads are effective if you need quick volume and have a timely lead follow-up process. For higher-quality leads, consider combining them with an external landing page.

Facebook ads work by targeting specific audiences (age, gender, interests) and then entering an automated auction—the ad with the best combination of bid and quality wins and gets displayed. Facebook uses AI to deliver ads to the most relevant users while continuously optimizing based on...