You have to provide some kind of results, so the tougher the client, the more you'll need to know. Your average small business owner will probably not be very tech savvy and won't have any SEO knowledge so anything you do have will be enough to provide some kind of service.
phlx$ and Breaki, can you PM me (I can't as I have under 15 posts)? I have two extensions totalling 75k users and I might be interested in selling them.
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