Proxies are unique ip addresses to help you create multiple accounts on the same web2.0 platforms, as some of them restrict the number of accounts you can create per IP. Google does not have anything to do directly with what IP you use to create a web2.0 unless you are focusing upon bloggers.
Monetization depends upon your niche and the type of traffic that you may be getting. Usually, it would be adsense or other forms of contextual ads, but CPA offers and a range of other ways could also be useful.
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