Yes, FB Ads is profitable if you have a clear strategy, market research, good copywriting, images or videos, audience segmentation, metrics analysis, among other things.
For now, I'm working as an employee for another agency and I want to get my own clients. I'm starting with campaigns for potential clients through FB and IG ads, where they fill out a form with questions I ask and I get their phone and email.
I just saw this old post and it is still valid. We could summarize this thread in "automate or die" as a colleague said above. I would add to it that we have to apply some intelligence to every strategy we do.
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