Be careful with "easy ways" to boost your ranking. If you are thinking in social traffic (or adwords), this usually is good, however don't use bots traffic, this won't work and maybe you can suffer a penalty.
Yes, it is. Of course, you should make a SEO properly for this. I don't know what your niche is, but for recipes for example, it usually works very well for me, better than regular search results.
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